Following the transformation brought about by Saudi Vision 2030 across both the public and private sectors, government entities accelerated the development of their performance mechanisms across various areas, including their digital and media presence. It was at this point that Unit Three stepped in to contribute to creating a stronger digital presence for government entities. The challenge began with the Local Content and Government Procurement Authority, whose need centered on developing its visual presence by studying and analyzing its existing presence to build a comprehensive visual identity. This involved developing all aspects of the Authority’s visual presence and translating them effectively to support its media and communication objectives, both internally and externally.