Principal Buyer
The Saudi Power Procurement Company, known as the “Principal Buyer,” is a state-owned company responsible for developing the Kingdom’s electricity markets, tendering power generation projects, signing power purchase agreements with producers, and importing and exporting electricity.
We worked to strengthen the “Principal Buyer’s” presence as a leading entity and reinforce its position as one of the key enablers of Saudi Vision 2030 objectives in the energy sector through the development and implementation of an integrated internal and external communications plan.
This included producing media content, designing visual and printed materials, executing strategic campaigns, and managing live coverage.
The results
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Principal Buyer

التحــدي
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الحــل
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وهُناك، بدَى الأثر
+1000
+04
+1000
Template page 3
Principal Buyer
The Saudi Power Procurement Company, known as the “Principal Buyer,” is a state-owned company responsible for developing the Kingdom’s electricity markets, tendering power generation projects, signing power purchase agreements with producers, and importing and exporting electricity.
We worked to strengthen the “Principal Buyer’s” presence as a leading entity and reinforce its position as one of the key enablers of Saudi Vision 2030 objectives in the energy sector through the development and implementation of an integrated internal and external communications plan.
This included producing media content, designing visual and printed materials, executing strategic campaigns, and managing live coverage.















